The past few years, starting from 2020, have served us a lesson in how life can change dramatically and without warning. Unforeseen (?) pandemics, wars, political instability, economic downturns, and layoffs - we have faced it all. The changes they cause have redefined our perception of stability and job security. What was once a stable job position can disappear by the end of the day, leaving us unemployed, unprepared, and navigating a precarious predicament.Â
This shift in how we perceive security shows us the necessity of being more prepared than ever to invest and protect what we can genuinely control. One meaningful step towards maintaining control is by having a business plan and strategy for ourselves.Â
Consider the scenario where you suddenly find yourself unemployed and struggling to secure another job. The incessant need for income, peaking from behind the curtain, becomes overwhelming. Unfortunately, such situations are becoming more common in our current economy. And many times, we wait too long before deciding to seize control.Â
Developing a comprehensive business plan and strategy that you can activate at any point in time can genuinely be a life-saver. Do not wait for a crisis to erupt before starting to think about a solution. By then, it might be far too late to begin.Â
Even if you are intent on maintaining full-time employment, having a 'just in case' plan can never hurt.
Start by asking yourself the following questions:
What service can I offer and in what format?
Do I have a unique mix of skills and experiences?
What can I turn into a service?
Who could my target clients be, and how could I reach out to them?
How could I position myself and my services or products?
How much money do I need to operate?
How much could I charge?
What legal, financial, and institutional tools are available to me?Â
These are a lot of details to consider. But that is precisely the point! Taking the time to answer these questions, making sense of your abilities and opportunities, and laying out a plan, all require time and effort. The sooner you begin, the better off you'll be.Â
Uncovering this potential, refining it, and wrapping it up in a package that is compelling and marketable to others is not something that can be done overnight. It requires time, both to rationally process all this and to emotionally accept that, yes, you have something to offer that people are willing to pay for. That might even be the hardest one.
Starting this process while your confidence is still high, and before financial pressures mount, presents you with the best opportunity to construct a robust, practical plan.
Do not wait for the crisis to strike before thinking of a solution. Be ready. Have a plan already.Â
If you need help creating your plan and strategy, I’m here to support you. Let's develop your idea together, making it solid and actionable. Book your free strategy call with me today and let's start planning your future.
I so much agree that one should start this process while their confidence is still high. It’s a highly demanding task both emotionally and time wise. That’s why it’s even more important to be done when you are in a good place.